Brainstorming at the Company’s headquarters – the draft project of the project application entitled “Kompleksowy, wirtualny doradca personalny w zakresie dobrostanu psycho-fizycznego, jako element wczesnej profilaktyki NCDs” [A comprehensive, virtual personal consultant in the field of psychophysical well-being, as part of early prevention of NCDs] was approved. The “SMARTFITT” acronym was adopted as the name of the project, which encompasses the idea of the designed e-service.